For Apple & Eve Juice, 2021 was an opportunity to celebrate the brand's history and reach out to Millennial parents with a brand campaign all about the nostalgia of being a kid. Based in the strategic insight that the pandemic brought nostalgia to the forefront for these parents, we developed a campaign that tugged on the heartstrings and reminded parents that being a kid again is possible—it's as easy as putting your kid glasses. And it's even easier with a sip of a juice box you remember from your own childhood.
This campaign was developed for Connected TV, Social, and Digital OOH and featured programmatic components, product sampling, and a media partnership with Scholastic.
Production Partner: Vagrants
