After presenting a winning pitch, I led strategic development of a new brand platform and campaign for longtime dermatologist-recommended skincare brand and cult beauty fav, Aquaphor.
As CD on this campaign, I oversaw development of the look, feel, and voice of the the new brand platform. I led production for two commercials and a collection of 15 and 6 second cutdowns (in English & Spanish), in addition to product and lifestyle photography, and development of down-funnel content like social ads, banners, Amazon pages, website, emails, in-store activations, and more.
Product & lifestyle photography was shot both on set for our TVC and in our studio.
We created a variety of assets for paid social in addition to providing direction for the brand's organic social agency.
Later in 2022, my team developed a series of paid social assets to supplement the campaign across Instagram and TikTok, focused around the concept of product versatility.
We shot these assets in our own studio and I managed production end-to-end.
