My agency has been the paid/organic social AOR for Apple & Eve for the last several years, during which I've served as creative lead.
Along with our copywriter, art director, and content creator, I worked to establish an ownable look and feel for the brand content and ensured that our lighthearted, food-focused posts stayed up to date with social trends and best practices. As a team, we've developed and adapted dozens of new recipes and crafts, which are also repurposed on the Apple & Eve website. We regularly feature social partnerships with beloved, iconic brands like Sesame Street and Little Tikes.
In addition to creatively overseeing Apple & Eve's social and brand campaigns, I worked with my team to develop a style guide for the brand to use internally and with other agency partners. See a sampling of pages below.
